our approach

We are – above all – hybrid. We are not either/or. We are intrinsically non-binary, a series of ands:

Past and present: Our present work on digital tech, disability, and storytelling is layered onto our past work on gender, sexuality, and violence.

Digital and physical: We work online and onground, understanding and treating these spaces as a continuum.

Grassroots and global: We bring community realities to national, public, and global attention to change eco-systems.

Intersectional and inter-generational: We are in our 20s, 30s, 40s, and 50s. We are women, queer, trans, non-binary, gender non-conforming, and disabled.

Light and deep: We combine deep knowledge and substance with light forms and methods to create change in unique ways.

Our hybrid nature gives us a unique advantage in today’s crossroads circumstances. Our diversities give us unique vantage points, perspectives, insights, and wide reach, influence, and cross-constituency credibility.

Image credit: Upasana Agarwal

Vision

Imagine a world where people of all genders and sexualities are equal and free, on the ground and online.

Mission

We empower women, girls, and gender and sexual minorities to shape and inhabit digital spaces.

Values

Our core values drive how we see the world, how we work, how we engage with each other and the world in everything we do. As an intersectional feminist organisation, we firmly believe that all genders and sexualities are equal.

Empathy We deeply empathise with the lived experiences of a wide spectrum of women and gender minorities.

Collaboration We believe in the power of collaboration and work with diverse partners and movements.

Integrity We are honest and trustworthy in all that we do.

Creativity Creativity is a critical ingredient in our change-making recipes.

Excellence We are all about quality, high standards, and giving it our best.

Image credit: Aurpera Studio for Skin Stories

Image credit: Alia Sinha

Principles

Our values are embodied in principles that guide how we conceive, design, and carry out our work within the team and across all stakeholders. These include:

Nothing for us without us

Peer, not up-down, interactions

Reverse the gaze and power dynamic

Meet people where they are at

Proactively create equal space

Support us in empowering women, girls, and gender and sexual minorities to shape and inhabit digital spaces.

Follow us on social media